Swensen's Earthquake Challenge

Swensen's is a global chain of ice cream restaurants which started in San Francisco, California and later expanded to India.

There is no happy way of getting through an earthquake but we decided to change the game. An extravagant ice cream bowl filled with dry fruits, numerous flavors, chocolate, caramel and a jumble of everything, needed the right publicity that it deserved. To channelize this, we came up with a challenge wherein teams of two people were to finish up the whole huge earthquake ice cream in a couple of minutes and on completing the challenge within a short span, they were given access to free ice creams for the whole year plus additional prizes. The team that completed it beyond the given time limit had to pay a certain sum of money as a penalty. To our surprise, the winning team completed the challenge in just 1 minute, 2 seconds! This was a highlight of the whole earthquake challenge. This challenge came about as a viral dare that a lot of them decided to give a shot. The event gained a lot of attention and finally, the earthquake and the restaurant became a famous entity and managed to attract its customers!

  • Swensen's India
  • Food & Beverages
  • Event - Viral
  • July 2017
  • Website
This is an excellent company! I personally enjoyed the energy and the professional support the whole team gave to us into making this event success.